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Influencer marketing

Research paper on influencer marketing

Influencer marketing has spread widely over the Internet as a result of the industry’s rapid growth and continued effectiveness. On the Al-Homsi Company website, we will offer an Influencer marketing report: concept, mechanism, and importance and review the most prominent strategies that make it successful.

 Influencer marketing concept

Influencer marketing is a method that uses both old and new marketing tools, and relies on influential people.  The definition of influencers in marketing is celebrities or people with authority to develop a content-based campaign capable of making a positive impact on purchasing decisions and urging people to buy.

Influencer marketing

Influencer Marketing How do you promote your products through celebrities?

A brand collaborates with an online influencer with the aim of promoting a specific product or service, in other words, improving brand recognition.

 In fact, influencers are the opposite of celebrities. You may find an influencer anywhere, as well as anyone, whose influence results from increasing the number of their followers on websites and social media platforms.  Maybe he’s a fashion photographer, a good blogger, or a CEO.

 Types of influencers

 There are several types of influencers, divided into two basic types:

 Types of influencers in terms of numbers of followers

 As we know, influencer marketing is based primarily on the influencer’s ability to reach a family of people.  Which makes it essential when you want to obtain services.

 Types of influencers in terms of classification

 When choosing an influencer, the functional and social aspects must be considered, with the aim of ensuring the effectiveness of influencer marketing.  The most popular types of influencers according to how they can be classified are:

  •  Celebrities: They have the largest number of followers, and they can reach a large audience, including: people of art or sports stars.
  •  Professionals: Professionals may be in any field including: entrepreneurs or industry experts such as coaches.
  •  Bloggers: such as content writers (Bloggers), video makers (Vloggers), or audio producers (Podcast).

Benefits of using influencer marketing

There are several benefits of influencer marketing that make people prefer using it over others:

Builds trust quickly

It builds a close relationship between influencers and audiences based on credibility. People respect the content and recommendations by sharing influential content, then we put your message in front of an active audience.

Improves awareness of the business relationship

Marketing greatly affects your reach and positioning on the Internet. Social media users begin to learn about a lot of the business relationship, so it is one of the most important benefits of using influencer marketing. The main reason for achieving the highest level of influence strategy is to provide high-quality content on the Internet.  Social media and ensuring value between both parties.

Enriches your content strategy

Sometimes sharing influencer content helps fill in the blanks in your content schedule, as it works great in some situations where you are implementing content ideas and then need good content to publish on your social media pages.

Effectively reach your target audience

This step is one of the biggest benefits of using influencer marketing. Your content is placed in front of interested users in your niche. You do not have to spend additional money on your audience’s expertise and finding it. Just promote the influencer who is already in this audience on social media and the Internet.

Provides amazing value to your audience

Content is delivered to solve problems within inbound marketing and educate target audiences because influencers are in tune with the needs of the people they serve.

 Builds winning partnerships

 Sometimes connecting with influencers and interacting with them is the beginning of a strong relationship when for long periods of time you never know where these connections could end.

What is the influence marketing strategy?

When you want to market with influencers, follow the following strategies:

  • Choose a well-organized style.
  • Set a clear plan and budget.
  • Determine how you will go about finding influencers, either organically, via platforms, or by a specific agency.
  • Set a schedule appropriate to what the influencer prefers, whether monthly, quarterly, or semi-annually.
  •  Finally, be patient until you reach your goal.

 Pros and cons of influencer marketing

Influencer marketing has a set of pros and cons like other types. What are the advantages of influencer marketing?

  • Reach the audience you are looking for.
  • Influencers are characterized by trust and credibility, which makes them influence potential customers and turn them into real ones.
  • You may reach a huge number of customers.

What are the disadvantages of influencer marketing?

  •  You may have difficulties finding influencers.
  •  Influencers can hurt your brands if you don’t choose them well.

How to choose the right influencer for the project

Influencer marketing is where project owners contract with influencers with large numbers of followers, but this must be done according to a well-thought-out strategy to get the best result. So how do you choose the right influencer for your project?

 Areas of influencers

The influencer is seen as trying to direct people to buy a product that may not be worth it in order to obtain the compensation agreed upon in the marketing campaign.  Therefore, it is necessary to reach influencers with a specific specialty. People know that their opinions and nominations are valuable and they listen to them like professionals or managers.

The quality of the target audience

One of the most prominent features of influencer marketing is that it contributes to reaching the target audience in your project, so contracting with it saves you a lot of effort in targeting.

Form of contracting with influencers

 It is necessary to evaluate this in terms of the brand, and the most prominent forms of contracting are:

  •  Paying money for a contract: Some influencers have specific and fixed prices for those who want to contract with them.  Knowing it, you can estimate what suits your budget.
  •  Paying for the number of sales: This can be likened to the affiliate marketing process, where the customer pays a fee for each sale made.
  •  Providing free products or services to the influencer: This may be offered in exchange for financial compensation.
  • Data on influencers: In fact, the number of followers is not the primary criterion for choosing an influencer, but it is one of the most important, in addition to a set of data:
  •  Numbers of followers: You must consider the number of followers on the platform you want to work on.
  • Interaction volume: The volume of interaction on the influencer’s posts must be considered, then divided by the number of followers, to know the percentage of interaction.
  • Content quality: It varies according to each influencer, so you must choose an influencer that provides similar content.
  • Number of posts: You should consider the number of posts a person has to make sure they fit your needs.

Ease of contracting and dealing with the influencer

There is an easy way to communicate with the influencer, whether through a responsible team or dealing with him personally through various other means of communication.

 Others’ experiences with the influencer

 To verify the effectiveness of the influencer for your project, collect information about previous project experiences with him, check sales numbers or potential customers converted into actual ones.


 Among the most common questions about influencer marketing are:

  •  How to make money through influencer marketing?

 By writing and publishing promotional posts for the brand, they may become brand ambassadors when they master the role, provided that you choose them with large audiences that match your customers.

  •  Who are the influencers in marketing?

 An influencer can be found anywhere, as well as anyone, who generates their influence by growing their massive following.

 In conclusion, it is worth noting that influencer marketing, like other marketing methods, does not happen overnight. Rather, it requires patience, perseverance, and exploiting the power of influential figures to spread your brand.


 International Journalists Magazine

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