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Electronic marketing

Electronic marketing: Concept, types, forms

In our current era, technology converges with business, as marketing has become more than just a strategy. It is the most advanced way to build a business relationship and attract an audience.

In this article from homsi website, we will talk about the world of marketing in all its details and various aspects, and we will expand by talking in particular about the basic conditions that any commercial company must adhere to to ensure its success. We will also learn about the secrets of marketing success in order to reach the top.

Marketing concept

It is a complex process that has several aspects that analyze the market, identify the available opportunity, and exploit it effectively to enhance the position of brands. Marketing includes trends, behaviors, and conducting research to determine the audience that is being targeted and understanding all of their requirements. Thus, marketing becomes a constant journey that leads to research and development to build a very strong relationship based on… Trust and loyalty between customers and the brand.

Marketing objectives

Marketing has several strategic objectives, the most prominent of which are:

Increasing brand awareness: This item aims to familiarize the public with the brand and consolidate its image in their minds.

Attracting new customers: Effective strategies are applied targeting specific categories of audience.

Building a long-term relationship: through constant communication with customers and achieving their satisfaction and loyalty.

Increasing sales: by running specialized promotional campaigns that contribute to achieving significant growth in imports.

These goals are considered the foundation of any successful marketing strategy.

Types of electronic marketing

The most prominent types of electronic marketing are:

Electronic marketing
Electronic marketing

Traditional Marketing:

It is considered a type of marketing that relies on traditional means, for example: television advertisements, newspapers, radio, magazines, advertising banners, and newsletters. This type of marketing is characterized by the ability to reach a wide audience of all age levels.

Digital Marketing:

Digital marketing has found its place as a major tool for promoting brands and products online. This includes search engines, electronic marketing, social media marketing, content marketing, and affiliate marketing. This type is characterized by flexibility and the ability to target specific categories of audience with high precision.

Social Marketing:

With the advancement of social awareness, a special type of marketing has emerged. This type of marketing aims to influence behaviors to achieve a social good and not just to achieve profits. It uses attractive means to encourage consumers to take actions that help improve society.

Trade Marketing:

It is the heart of the activity and its backbone includes the methods and strategies that companies use to diversify offers. Marketing has become multi-faceted and multi-types. Marketing also relies on data to formulate effective strategies that influence consumer behaviors and decisions.

Practical marketing:

It applies theoretical concepts and strategies in a direct and effective way in the market. This type includes understanding the audience, developing products that meet their needs, determining appropriate prices, choosing effective channels for distribution, and formulating advertising messages that reach customers with high efficiency.

Personal Marketing:

This type of marketing is an important element in building professional relationships to achieve great success in professional life. This type of marketing is also based on promoting skills and abilities and building a good personal reputation. It also depends on the principle of self-marketing, and its importance is complemented by the fact that it helps individuals stand out in the labor market, which becomes more competitive every day.

Marketing departments in companies

Marketing departments in companies are represented by the following points:

Responding to customer needs:

The basis of marketing is responding to customer needs and desires. Therefore, this section of marketing pays attention to everything that happens in the market and identifies the problems that customers face. This is done by preparing various briefs from clients and thus creating discussions and news.

Preparing and managing marketing campaigns:

This department works in a certain period to prepare and manage marketing campaigns according to plans that are made in advance. Thus, marketing campaigns also include a series of marketing initiatives that take place during a specific period of time and have specific goals as well. Marketing department employees must also be fully aware of all aspects of marketing and methods of managing marketing campaigns in order to ensure that all things are in the right place.

Marketing management on social media sites:

This section of the marketing department focuses on the marketing process itself through the use of social networking sites due to the spread of social sites in the last stage and their development greatly and very quickly. This marketing department also undertakes marketing operations by identifying notes, comments, ideas, and suggestions provided by customers on social media sites, in addition to constantly interacting with customers and answering all their inquiries and requests that they submit.

Monitor competitors:

The marketing department in companies may bear the responsibility of monitoring competitors so that rapid reaction takes place at the appropriate time based on and analysis of all information related to competitors. He must also monitor recent trends related to new products offered by competitors and other important commercial information on which he bases his future decisions in the company.

Brand building and management:

This marketing department in the company works on building brands to manage the company. The department may choose the brand image and the appropriate way to communicate it to the public. Branding involves creating logos, choosing colors, font preferences, and other branding-related matters.

Market trends analysis:

Different marketing departments in companies may conduct various market researches to determine customer interests. So that department employees collect data and conduct To analyze and prepare various reports that are submitted to management and discussed.

Preparing marketing content:

Marketing content and its preparation are considered one of the main tasks of marketing departments, as this department prepares various meetings to implement planning for marketing content and the method of preparing it. Marketing content is represented by many different marketing strategies and methods, for example: digital marketing, articles, advertisements, publications, promotional events, sponsorships, etc.

Types of digital marketing

The forms of digital marketing vary depending on the means used for promotion, and the most prominent forms are:

  • Social media marketing.
  • Influencer marketing
  • Affiliate marketing or commission.
  • Email marketing.
  • Content marketing.
  • SEO.
  • paid advertising.
  • Signal marketing word of mouth.
  • Event Marketing
  • Video Marketing.

common questions

What are the types of marketing?

Content marketing.

Search engine optimization.

Email marketing.

What are the departments of marketing management?

Director of Marketing.

Electronic marketing officer.

Content writer.

Advertising campaigns officer.

Marketing Representative.

Marketing analyst.

Marketing research officer.

Search Engine Optimization Officer.

Customer response officer.

Planning Officer. And marketing strategies.

Director of Marketing.

What are the best marketing methods?

Email marketing enables you to direct your offers directly to customers. You can send newsletters or personal emails to existing customers and inform them of the latest offers and promotional campaigns that you offer. This gives you greater control over how to deliver your message and increases the chance of attracting customers’ attention.

 What is the main goal of marketing?

  • First: The research process to study the product, the market, and competitors, which is the most important stage before starting to develop strategies or actual marketing.
  • Second: Develop clear and organized strategic plans that must be easy to measure in order to set goals.
  • Third: Knowledge and continuous learning.
  • Fourth: Focus on content and delivering information in an attractive, easy and simple way, which increases the customer’s knowledge about the product further.
  • Fifth: Permanent and continuous analysis of the company and competitors regarding what is happening on the Internet sites and exploiting their weaknesses.


There is no right or wrong way to market the business you do as long as it leads to interaction and communication with the audience you want. Many companies use one, a few, or many types of marketing to promote their message. In the end, you will need an option that best suits buyers, budget, and resources. And your marketing goals.

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