Affiliate marketing

Affiliate marketing: concept, principle, most important sites

by with No Comment MarketingUncategorized

Affiliate marketing is a frequently used term at the present time, and it is a type of marketing that allows us to earn a commission on every sale we make after we promote products that we do not sell. It has also become one of the most important methods of income on the Internet, as it is possible to obtain income without the need to have a presence. Financial or investment in purchasing and storing products, and one of the most popular minority methods is the conversion link, where the owner of the store that you will be promoting gives you a link to a trackable product that you place on your own blog or YouTube channel, and thus you take a commission on every sale made when customers enter.

We talk below on Al-Homsi ’s website about the concept, benefits, and most prominent sites.

A glimpse into the emergence of affiliate marketing

The story of affiliate marketing began in 1989, with the inclusion of American businessman William J. Tobin, founder of Flowers & Gifts pc, through a program called Prodigv to become an affiliate marketing program throughout history and the ages, and with the passage of time, initiatives and small companies emerged to achieve the same concept.

Merchants saw affiliate marketing as a great opportunity on the Internet because it brings together people from all over the world and this leads to the creation of a global commercial partnership for millions of products.

Then, in July 1996, the world of affiliate marketing took a qualitative shift, and it occurred with the rise of Jeff Bezos, the founder and owner of Amazon, after launching the Amazon affiliate marketing program to promote its products and link product pages to marketers so that they could obtain a commission from every book sold by the marketer on Amazon.

Affiliate marketing

Affiliate marketing

The working principle of affiliate marketing

Affiliate marketing is done in three easy and simple main steps as follows:

  1. Your experience with the product or service that you deem appropriate.
  2. Promote your product or service and get people to take action with your link.
  3. Earn commission for every purchase made by you.

Affiliate marketing elements:

Jerome McCarthy, in his book “A Management Approach” published in 1960, summarized the marketing mix in four axes. He wrote that the marketing mix is ​​then developed into four components called the four elements (product_place_promotion_price). We will explain each one of them.

  1. Product: Within the four elements of marketing, we will define it as the goods or service that the business provides. At this stage businesses focus on decisions to find the right products or services to reach the right audience.
  2. Businesses can consider the value of a product or service.
  3. Price: Businesses must have a detailed understanding of the product or service they provide. Businesses need to evaluate consumer expectations, competitors’ pricing, and returns.
  4. Place: This category includes where, when, and how products will be displayed and sold to customers.
  5. At this stage, businesses need to think about whether and how their products or services will be sold online or in a physical store. Businesses need to think about distribution, inventory, supply chain, or any other factors involved in informing or providing customers with access to the product. Or service.
  6. Promotion: The purpose of this step is for businesses to determine how to inform customers about their products or services. This includes everything from advertising, public relations, social media, discovery bar optimization, email, video marketing, audio marketing, and any other means through which the business spreads.
  7. Process: The process through which a business is operated, purchasing, performance and operations are completed.
  8. Physical evidence: It is the quality of customers’ experience with the business and includes the facilities provided by the business, such as (online evaluations, certificates, case studies, etc.).

Read more: Research paper on influencer marketing

Benefits of affiliate marketing

Affiliate marketing has become very important because it has become required in any marketing strategy for the largest companies. There are three things that indicate the importance of affiliate marketing:

  • Saves your time and money: As we talked about, affiliate marketing is a type of easy income that does not require investing a lot of time and money. Finding, storing, shipping and packaging products is your business or their responsibility.
  • Selling in distant places: You can benefit from sales in places other than your country of residence through affiliate marketing by reaching the largest possible number of users, and by reaching them and marketing to them through various platforms and tools, you can increase your commission percentage in places outside your jurisdiction. The country you are in.
  • More profit: You benefit from blogging for your customers and creating a base based on trust and confidence between you and the customers and at the same time the site gets a boost to its sales and provides an opportunity to reduce inventory.
  • Freedom of choice: You alone will choose the products and sales that you will promote from among several options according to the audience you want to deal with.
  • Easy and fast: Affiliate marketing is a very easy way to learn and quick to make a profit from, as the profit begins as soon as you start providing and searching for information, the required information about the product to customers and explaining its value and features that may prompt them to buy it.
  • Merchant assistance for you: Sometimes the merchant or product owner may send you what you want and need in terms of promotional tools for the product, whether they are pictures, advertising banners, links, emails, etc.
  • An infinite number of products: There are an infinite number of products that enable you to obtain profits with extremely high commissions, ranging from 20% to 70% of the product price.
  • You do not need customer support: customer care and support depend on the company that will sell the product.
  • Growth without risks: It is allowed to take a commission, and the commission may be as large as 70% of the product price. All this without taking any risks as an affiliate marketer or even as a company or online store.

The best affiliate marketing sites

There are websites on the Internet that provide affiliate marketing services:

Affiliate marketing

Affiliate marketing

Affiliate site:

Here we are in front of a store that is considered one of the largest online stores in the world, providing

 An unlimited number of goods and products such as accessories, clothes, perfumes, books, fashion, makeup, smart phones, etc.

eBay website:

One of the best affiliate marketing sites enjoys great trust among customers and is one of the strongest online stores competing with the Amazon store.

Noon affiliate:

Noon store is one of the Arab stores where you can earn money through coupons that you can promote and earn money from.

Retail stores:

It is a global company and the quality of its services is at a high level, and its credibility cannot be talked about, as its wonderful reputation precedes it and it has products in all fields and all types. Its commission reaches 75%, which is very important for some marketers.

Shein website:

This is also one of the best affiliate marketing sites. It is based on the same idea as the Noon store. One of the most important features of Shein is that when a person enters your link to the Shein website and does not buy anything, then he enters it again and buys after that, the site will give you the full commission. Shein is distinguished by It is distinguished from others by the quality of the goods and their development to keep pace with all fashion trends, in addition to their good prices.

ArabClicks website:

ArabClicks is a network specialized in digital marketing in markets and its influence reaches all parts of the Middle East and North Africa. It provides you with updated technical solutions to improve the rules of the game in the field of affiliate marketing in the Arab world.

It is one of the most important affiliate marketing sites due to its ability to promote the products of competing Arab sites, including: Noon, Shein, Jumia, and Souq.com.

CJ Affiliate website:

It is among the best foreign marketing sites that you can rely on as a marketer. It is basically an advertising marketing company owned by Publici. It is distinguished by its high commission of up to 75% on some products, which makes it come in third place after the Click Bank site, and this is evidence of the importance of this site. Among the affiliate marketing sites, the site has a large group of products that can be promoted, which means increasing profits.

ArabyAds website:

It is an Arab company among companies. If you want to stand in front of many stores and other sites, you can benefit from them and get a job opportunity in the field of affiliate marketing. It is also among the best affiliate marketing sites at the level of Arab sites. This company is considered the leader among the Arab networks in the field of affiliate marketing, but these networks Arabic in the field of affiliate marketing, but this network does not accept all applications submitted to join them (they do not accept beginner marketers).

Max Bounty website:

This company is considered one of the best affiliate marketing sites to earn money and profit through the Internet. The site works to communicate between the product owner and officials. The site is also characterized by credibility and excellent customer service.

Affiliate marketing on Ali Express and Alibaba

This site needs no introduction, as it contains millions of products and goods that the promoter or marketer can work to promote and profit from obtaining a commission. There are many trade fairs that are active on the site, and you can set up your own store and start earning money from affiliate marketing.

Invoice platform

The Fatawa platform provides you with everything you need to know in the field of affiliate marketing, in addition to e-commerce services, electronic payment, cashier services, payment links, and the billing system service.

FAQ

Among the most common questions about the topic of affiliate marketing are:

How do I get started in affiliate marketing?

First, you must choose the appropriate market in which you want to specialize. Do not try to mix products so as not to lose your audience.

Secondly, choose the product, meaning that you must decide which products you will sell, and what many affiliate marketing sellers do is choose the products with the biggest title. This is tempting, but it is not the best, as you must choose the product that is most useful to the buyer and the most requested and needed by him.

What are the best affiliate marketing sites?

Amazon Affiliate, eBay, Noon Affiliate, Retail Stores. location

share Asale Affiliate, Shein website, ArabClicks, Max Bounty website.

e-marketing applications

The best e-marketing applications for the year 2024

by with No Comment Marketing

Electronic marketing applications are part of the era in which we live, as they provide more interaction to reach a large number of customers and promote products and services over a wide area, after reaching the customer was done through old means of television, radio, and others.

 Below in Al-Homsi we review the most prominent applications that help any entrepreneur market his services, organize his tasks, and increase his work productivity.

 How to choose e-marketing applications

 When choosing e-marketing applications, you must consider the features and capabilities it provides to get the maximum return on your investment. Among the factors that must be taken into consideration:

e-marketing applications
e-marketing applications

 Software integration

 Digital marketing uses several tools and platforms to reach and engage customers.

 It is important to choose software that can be easily integrated with other tools and applications: customer relationship management (CRM) software or Email marketing tools.

 Analytics and reporting

 It is necessary for the software to provide analytics that allow tracking the performance of campaigns on a regular basis.

Customer support

Fast customer support is one of the most important factors that should be considered, especially for those who are new to the field.

 It is recommended to choose an application that offers a range of support options, including email, phone, and social media platforms.

 Scalability

 Business growth should be taken into consideration, as you may need to expand your marketing efforts as your business grows.  Therefore, it is recommended to choose programs that can grow and support your needs when expanding.

 Price

The price of the product must also be taken into consideration to ensure it is compatible with your budget.

E-marketing softwares

There are many e-marketing applications, some of which are intended for marketing campaigns:

 Buzzsumo program

 It is considered one of the most important Types of digital marketing. It helps you improve your work in the field of e-marketing, as it shows the marketing content. It also helps you identify your competitors in the same field.

Ahrefs digital marketing tools

 The goal of this tool is to search for advanced results, which allows access to electronic marketing by increasing the number of visits and identifying popular content on different websites.

Google Adwords marketing programs

 To succeed in the field of electronic marketing, you need very high efficiency, and this application is more widely used and effective, as many companies employ people with Google Adwords specialization.

Facebook marketing program Facebook audience

Social networking sites have become more widely used among people, especially Facebook, and this popularity has made Facebook one of the most effective means in the field of electronic marketing.

 Choicestnea program

This tool is considered one of the most important and successful e-marketing applications, which greatly helps in improving products and developing the efficiency of media campaigns through Internet sites.

 Mailchimp tool

 Electronic marketing is an effective means as it enables us to reach thousands of customers on web pages and display products to them. In 2016, more than 250 billion emails were sent through this tool, as it contains many advantages.

 SemRush program

 One of the applications of SEO e-marketing is to improve website rankings as follows:

  • It allows searching for keywords and identifying ranking opportunities.
  •  Includes tools to analyze and improve website content off-page, on-page, and technical.
  •  It also offers tools to manage and analyze PPC campaigns, including bid management and performance tracking.
  •  It gives insights into competitors’ performance, including keyword selection strategies.

 Sprout Social

 One of the most effective electronic marketing tools that disseminate goods and products on a large scale and reach a large number of effective users.  It is also an interactive tool through which customers can be contacted, which brings interaction to users.

 Mailchimp

 One of the most important e-marketing applications used to help create email campaigns and manage customer lists effectively.

FAQ:

 Among the most common questions about e-marketing applications:

  • What are digital marketing tools?

 It is a plan that includes all the marketing activities adopted by the company with the aim of increasing its sales.

  • What e-marketing tools are used for analysis?

It helps in supervising websites, testing errors, and monitoring the strengths and weaknesses of its pages. It also displays the number of visitors and the pages with greater visits, including:

  1.  Google Analytics tool.
  2.  Google Search Console tool.
  3.  Screaming Frog tool.
  4.  Page Speed Insights.
  • What is the best tool for online marketing for creating stores?

 Among the most prominent e-marketing tools:

 Shopify: A platform dedicated to creating online stores, in addition to managing them.  WooCommerce: One of the powerful WordPress platform plugins, it provides great features for creating an online store.

 Conclusion

 The previous e-marketing tools and applications contribute significantly to increasing the efficiency of e-marketing and reaching a large number of customers and users.  It may also contribute to raising private websites and blogs to advanced levels of search results and making products and services known to the largest number of customers.

Influencer marketing

Research paper on influencer marketing

by with No Comment Marketing

Influencer marketing has spread widely over the Internet as a result of the industry’s rapid growth and continued effectiveness. On the Al-Homsi Company website, we will offer an Influencer marketing report: concept, mechanism, and importance and review the most prominent strategies that make it successful.

 Influencer marketing concept

Influencer marketing is a method that uses old and new marketing tools, and relies on influential people. Influencer marketing can be understood as the role of matching between influencers’ products and consumers. but what is the key to influencer marketing?

The definition of influencers in marketing is celebrities or people with authority to develop a content-based campaign capable of making a positive impact on purchasing decisions and urging people to buy.

Influencer marketing

Influencer Marketing How do you promote your products through celebrities?

A brand collaborates with an online influencer with the aim of promoting a specific product or service, in other words, improving brand recognition.

 In fact, influencers are the opposite of celebrities. You may find an influencer anywhere, as well as anyone, whose influence results from increasing the number of their followers on websites and social media platforms.  Maybe he’s a fashion photographer, a good blogger, or a CEO.

 Types of influencers

 How brands do influencer marketing? There are several types of influencers, divided into two basic types:

 Types of influencers in terms of numbers of followers

 As we know, influencer marketing is based primarily on the influencer’s ability to reach a family of people.  Which makes it essential when you want to obtain services.

 Types of influencers in terms of classification

 When choosing an influencer, the functional and social aspects must be considered, with the aim of ensuring the effectiveness of influencer marketing.  The most popular Influencer marketing examples according to how they can be classified are:

  •  Celebrities: They have the largest number of followers, and they can reach a large audience, including: people of art or sports stars.
  •  Professionals: Professionals may be in any field including: entrepreneurs or industry experts such as coaches.
  •  Bloggers: such as content writers (Bloggers), video makers (Vloggers), or audio producers (Podcast).

Advantages of influencer marketing

There are several benefits of influencer marketing that make people prefer using it over others:

Builds trust quickly

It builds a close relationship between influencers and audiences based on credibility. People respect the content and recommendations by sharing influential content, then we put your message in front of an active audience.

Improves awareness of the business relationship

Marketing greatly affects your reach and positioning on the Internet. Social media users begin to learn about a lot of the business relationship, so it is one of the most important benefits of using influencer marketing. The main reason for achieving the highest level of influence strategy is to provide high-quality content on the Internet.  Social media and ensuring value between both parties.

Enriches your content strategy

Sometimes sharing influencer content helps fill in the blanks in your content schedule, as it works great in some situations where you are implementing content ideas and then need good content to publish on your social media pages.

Effectively reach your target audience

This step is one of the biggest benefits of using influencer marketing. Your content is placed in front of interested users in your niche. You do not have to spend additional money on your audience’s expertise and finding it. Just promote the influencer who is already in this audience on social media and the Internet.

Provides amazing value to your audience

Content is delivered to solve problems within inbound marketing and educate target audiences because influencers are in tune with the needs of the people they serve.

 Builds winning partnerships

 Sometimes connecting with influencers and interacting with them is the beginning of a strong relationship when for long periods of time you never know where these connections could end.

What is the influence marketing strategy?

When you want to market with influencers, follow the following strategies:

  • Choose a well-organized style.
  • Set a clear plan and budget.
  • Determine how you will go about finding influencers, either organically, via platforms, or by a specific agency.
  • Set a schedule appropriate to what the influencer prefers, whether monthly, quarterly, or semi-annually.
  •  Finally, be patient until you reach your goal.

 Pros and cons of influencer marketing

Influencer marketing has a set of pros and cons like other types. What are the advantages of influencer marketing?

  • Reach the audience you are looking for.
  • Influencers are characterized by trust and credibility, which makes them influence potential customers and turn them into real ones.
  • You may reach a huge number of customers.

What are the disadvantages of influencer marketing?

  •  You may have difficulties finding influencers.
  •  Influencers can hurt your brands if you don’t choose them well.

How to choose the right influencer for the project

Influencer marketing is where project owners contract with influencers with large numbers of followers, but this must be done according to a well-thought-out strategy to get the best result. So how do you choose the right influencer for your project?

 Areas of influencers

The influencer is seen as trying to direct people to buy a product that may not be worth it in order to obtain the compensation agreed upon in the marketing campaign.  Therefore, it is necessary to reach influencers with a specific specialty. People know that their opinions and nominations are valuable and they listen to them like professionals or managers.

The quality of the target audience

One of the most prominent features of influencer marketing is that it contributes to reaching the target audience in your project, so contracting with it saves you a lot of effort in targeting.

Form of contracting with influencers

 It is necessary to evaluate this in terms of the brand, and the most prominent forms of contracting are:

  •  Paying money for a contract: Some influencers have specific and fixed prices for those who want to contract with them.  Knowing it, you can estimate what suits your budget.
  •  Paying for the number of sales: This can be likened to the affiliate marketing process, where the customer pays a fee for each sale made.
  •  Providing free products or services to the influencer: This may be offered in exchange for financial compensation.
  • Data on influencers: In fact, the number of followers is not the primary criterion for choosing an influencer, but it is one of the most important, in addition to a set of data:
  •  Numbers of followers: You must consider the number of followers on the platform you want to work on.
  • Interaction volume: The volume of interaction on the influencer’s posts must be considered, then divided by the number of followers, to know the percentage of interaction.
  • Content quality: It varies according to each influencer, so you must choose an influencer that provides similar content.
  • Number of posts: You should consider the number of posts a person has to make sure they fit your needs.

Ease of contracting and dealing with the influencer

There is an easy way to communicate with the influencer, whether through a responsible team or dealing with him personally through various other means of communication.

 Others’ experiences with the influencer

 To verify the effectiveness of the influencer for your project, collect information about previous project experiences with him, check sales numbers or potential customers converted into actual ones.

FAQ

 Among the most common questions about influencer marketing are:

  •  How to make money through influencer marketing?

 By writing and publishing promotional posts for the brand, they may become brand ambassadors when they master the role, provided that you choose them with large audiences that match your customers.

  •  Who are the influencers in marketing?

 An influencer can be found anywhere, as well as anyone, who generates their influence by growing their massive following.

 In conclusion, it is worth noting that influencer marketing, like other marketing methods, does not happen overnight. Rather, it requires patience, perseverance, and exploiting the power of influential figures to spread your brand.

 Sources

 International Journalists Magazine