Social media marketing strategies examples

What are social media marketing strategies for 2024?

Social media marketing strategies are essential and very important in the current era of technology, as they help companies reach their target audience and enhance brand awareness.  As these strategies can contribute very significantly to the success of a business, On the Al-Homsi Company website, we will provide you an effective tips on electronic marketing strategies for the success of your marketing campaign on social media sites. 

Social media marketing strategies examples 

Social media marketing strategies are one of the best ways to market products and services at the present time.  Due to the increasing number of followers within it, for this reason, the intensity of competition between companies that want to market their products through it is increasing.

What are 8 social media digital marketing strategies?:

Create a branded hashtag on your content

You should put your hashtag on social media sites.  Your marketing content may help you gain a large number of followers, and classifications help collect similar content in the same specialty and classify posts according to the topic they contain and the campaign to which they belong.

 The hashtag also uses trademarks to promote products, services, projects, and businesses within them.

Video marketing 

One of the best methods of promotion is live video marketing, especially Facebook, because viewers prefer video more than reading.

Marketing video on Facebook builds credibility and trust between the consumer and the brand and increases awareness of the company and the brand.

Take advantage of Instagram Stories in your marketing plan

The Instagram story in marketing plans through social media sites promotes the brand effectively.  This strategy is one of the effective marketing methods that has led to great success on Instagram because it is based on showing what is happening behind the scenes. You can also display customers’ experiences with the company and encourage them to purchase the product by offering rewards to existing customers.

Create useful content about your products on social media sites:

 When writing content or making a marketing video for your products, you should focus on increasing your customers’ awareness of the product and educating them by providing useful information about the product.

 Paid marketing ads, Facebook ads and Twitter ads

The best way to market products and services is paid advertising, as it is an effective electronic promotion method as it helps reach potential customers and introduces them to the available product or service.

Use an influencer marketing strategy

Influencer marketing is considered one of the best marketing ideas through social media, as it cooperates with influencers who are active in the same field and have large numbers of followers to promote the product.

 It varies between hundreds and thousands of followers to ask them to promote your products in more than one way. One of these methods is to encourage their followers to buy them or by trying them out and providing a review about them, but this will be in exchange for providing something that may be a sum of money, free products, etc.

Use customer referral programs 

This strategy contributes to attracting a large number of new customers to you, in exchange for customers getting your discounts by writing a post explaining their new experiences in purchasing your product.

Boost social profiles via seo 

Using keywords to describe your profile and titles on social media can improve your page’s SEO.  Put your target words and phrases on your resume and in all your accounts, and you should check your account on Google business listings.

 Always maintain an active presence on social media

 Always try to keep your social media profile updated and also respond to customer comments.

Then post content about your business regularly and reference high-quality images, videos, and GIFs in posts to increase engagement.

Interact with followers 

 Maintain mutual interaction, but be careful when responding to their comments, and you also comment on their posts. This helps you strengthen your relationships with your followers, after which they will be transformed from your followers into ambassadors for your brand. 

 When you address them, you must speak in a special and appropriate language that will keep them from buying your products.

Organizing competitions and asking questions

social media marketing strategies

social media marketing strategies

This can be implemented by offering contests and gifts. Through social media marketing, you can offer gifts to the winners by asking contests or questions. This is in exchange for interacting with or sharing your posts, so you must find more than one way to communicate with the people who won the award.

 This increases the enthusiasm of your followers and attracts them to interact with you passionately. It also attracts new followers and increases public awareness of the brand, thus spreading your posts and your brand primarily by relying on likes and follows to measure the quality and importance of posts.

 You can also request some information from followers in exchange for participating in the competition, such as their email addresses, to add them later to the mailing list and use them in email marketing.

Email marketing

Send emails to customers to introduce your products, offers, and features.

Encourage customers to provide reviews

You should encourage customers to submit reviews about your products on your page to get many followers on social media. 

Conduct a dialogue with the audience 

The method of asking questions is considered one of the good methods of marketing because it may increase the audience’s interaction with you through social media platforms. This is why you must open dialogues with the audience so that they feel that you care about their opinions and comments and ask them questions to promote a new product by offering prizes for correct answers.

 Link the website to all your social media profiles

 This method attracts the audience to communicate with the company.

Study audience activity on platforms

For example, your target audience may be active on Facebook in the morning and at night, while appearing less during the afternoon and late night.


 Among the most common questions about marketing strategies on social media sites are: 

How can Social media management?

 Through the following steps:

  •  Correctly define goals and target audience 
  •  Choosing the appropriate channels to communicate with the target audience
  •  Create diverse and engaging content
  •  Interaction and rapid response 
  •  Use of analytical tools.

 What are social marketing strategies?

 Word of mouth marketing, relationship marketing, social media marketing, blogging, marketing campaigns.

 How is marketing done through social media?

 By creating important and attractive content and sharing it on social media platforms, the goal is to attract and interact with users and make them interact with the products or services being promoted.

 What is social media plan for marketing?

  • First: Make the content suitable for each platform
  • Second: Publish a diverse topic
  • Third: Determine publishing times.


Social media marketing strategies have proven to be one of the effective and inexpensive means to increase sales, accelerate business growth, and attract customers as well. You will achieve success if you take advantage of these strategies within your marketing work to promote your products.

Electronic marketing strategies

The best Electronic marketing strategies

Electronic marketing strategies are essential in the age of technology as they help companies reach the target audience and enhance brand awareness.  These strategies can also contribute significantly to the success of the business.

On the Al-Homsi Company website,  Below we review the most prominent strategies used in implementing an electronic marketing plan.

Electronic marketing strategies

There are many Electronic marketing strategies that you can use to achieve the best results, most notably:

Content marketing strategy

 It is one of the best ways to interact with customers and attract their attention. By creating valuable and useful content, you can provide real value to customers and build a strong relationship between you and them.


 It is considered a crucial marketing strategy to increase brand visibility and attract a lot of potential customers.  By improving website content and pages, improving keywords, building links, and improving user experiences.  It also focuses on creating high-quality, easy-to-read content that solves the problems of the target audience.

 Send emails 

 It is considered one of the most important e-marketing strategies, as you can create very powerful e-mail campaigns to communicate with existing customers and attract new ones.  Also, using email sends special offers and exclusive content to increase sales and build brand loyalty.

They can be used to communicate with customers, provide new offers and information, and increase sales. Email messages must be of high quality and personal to achieve the best results.

 Marketing strategy to describe a content format 

 One of the effective strategies for successful electronic marketing is to create valuable and useful content for customers to increase brand awareness and build relationships to improve search engines, enhance the ranking of website pages and increase their appearance in search results. 

 Mechanism for developing an electronic marketing strategy

Electronic marketing strategies

Electronic marketing strategies

 To achieve the highest profit on the Internet, you must develop an effective marketing plan, and this can be done by following the following:

  •  Defining the work mission: Knowing the desired goal better clarifies the vision and also allows choosing the appropriate strategy.
  •  Determine key performance indicators, that is, identify the individual indicators that measure the elements of the marketing campaign. This is done by setting short-term goals that are guaranteed to be achieved before setting others.
  •  Study the target audience by identifying the purchasing mentality of the target audience to verify the marketing of the product directly, and thus attract more potential customers.
  •  Setting a budget for the marketing campaign, not exceeding it, and following up on sales indicators and analyzing them to determine the success of the plan.


 Among the most common questions about Electronic marketing strategies are: 

How can social media be used to achieve the success of a marketing strategy?

  • Correctly define goals and target audience.
  • Choosing the appropriate channels to communicate with the target audience. 
  • Create diverse and engaging content.
  •  Interaction and rapid response.
  •  Use of analytical tools.

 What are the most important e-marketing strategies?

  •  First: word-of-mouth marketing. 
  •  Second: Relationship marketing.
  •  Third: Marketing via social media sites.
  •  Fourth: Blogs.
  •  Fifth: Marketing campaigns.

 How is marketing done through social media?

 Social media marketing is the use of social media platforms, for example: Facebook, Instagram, Twitter, LinkedIn, etc., to market services and products.  This type of marketing also includes creating content that attracts customers’ attention and sharing it on social media platforms with the intention of attracting and interacting with users to make them interact with the products or services that can be promoted.

 How can purposeful content be marketed on social media platforms?

  •  First: Make the content appropriate for each platform you use.
  •  Second: Publish a diverse topic.
  •  Third: Determine publishing times.


 Following the best Electronic marketing strategies helps in the success of various business activities. It works to gain trust among customers, increases sales volume, and creates two-way communication. Moreover, it effectively promotes the brand in the market.

Electronic marketing

Electronic marketing: Concept, types, forms

In our current era, technology converges with business, as marketing has become more than just a strategy. It is the most advanced way to build a business relationship and attract an audience.

In this article from homsi website, we will talk about the world of marketing in all its details and various aspects, and we will expand by talking in particular about the basic conditions that any commercial company must adhere to to ensure its success. We will also learn about the secrets of marketing success in order to reach the top.

Marketing concept

It is a complex process that has several aspects that analyze the market, identify the available opportunity, and exploit it effectively to enhance the position of brands. Marketing includes trends, behaviors, and conducting research to determine the audience that is being targeted and understanding all of their requirements. Thus, marketing becomes a constant journey that leads to research and development to build a very strong relationship based on… Trust and loyalty between customers and the brand.

Marketing objectives

Marketing has several strategic objectives, the most prominent of which are:

Increasing brand awareness: This item aims to familiarize the public with the brand and consolidate its image in their minds.

Attracting new customers: Effective strategies are applied targeting specific categories of audience.

Building a long-term relationship: through constant communication with customers and achieving their satisfaction and loyalty.

Increasing sales: by running specialized promotional campaigns that contribute to achieving significant growth in imports.

These goals are considered the foundation of any successful marketing strategy.

Types of electronic marketing

The most prominent types of electronic marketing are:

Electronic marketing
Electronic marketing

Traditional Marketing:

It is considered a type of marketing that relies on traditional means, for example: television advertisements, newspapers, radio, magazines, advertising banners, and newsletters. This type of marketing is characterized by the ability to reach a wide audience of all age levels.

Digital Marketing:

Digital marketing has found its place as a major tool for promoting brands and products online. This includes search engines, electronic marketing, social media marketing, content marketing, and affiliate marketing. This type is characterized by flexibility and the ability to target specific categories of audience with high precision.

Social Marketing:

With the advancement of social awareness, a special type of marketing has emerged. This type of marketing aims to influence behaviors to achieve a social good and not just to achieve profits. It uses attractive means to encourage consumers to take actions that help improve society.

Trade Marketing:

It is the heart of the activity and its backbone includes the methods and strategies that companies use to diversify offers. Marketing has become multi-faceted and multi-types. Marketing also relies on data to formulate effective strategies that influence consumer behaviors and decisions.

Practical marketing:

It applies theoretical concepts and strategies in a direct and effective way in the market. This type includes understanding the audience, developing products that meet their needs, determining appropriate prices, choosing effective channels for distribution, and formulating advertising messages that reach customers with high efficiency.

Personal Marketing:

This type of marketing is an important element in building professional relationships to achieve great success in professional life. This type of marketing is also based on promoting skills and abilities and building a good personal reputation. It also depends on the principle of self-marketing, and its importance is complemented by the fact that it helps individuals stand out in the labor market, which becomes more competitive every day.

Marketing departments in companies

Marketing departments in companies are represented by the following points:

Responding to customer needs:

The basis of marketing is responding to customer needs and desires. Therefore, this section of marketing pays attention to everything that happens in the market and identifies the problems that customers face. This is done by preparing various briefs from clients and thus creating discussions and news.

Preparing and managing marketing campaigns:

This department works in a certain period to prepare and manage marketing campaigns according to plans that are made in advance. Thus, marketing campaigns also include a series of marketing initiatives that take place during a specific period of time and have specific goals as well. Marketing department employees must also be fully aware of all aspects of marketing and methods of managing marketing campaigns in order to ensure that all things are in the right place.

Marketing management on social media sites:

This section of the marketing department focuses on the marketing process itself through the use of social networking sites due to the spread of social sites in the last stage and their development greatly and very quickly. This marketing department also undertakes marketing operations by identifying notes, comments, ideas, and suggestions provided by customers on social media sites, in addition to constantly interacting with customers and answering all their inquiries and requests that they submit.

Monitor competitors:

The marketing department in companies may bear the responsibility of monitoring competitors so that rapid reaction takes place at the appropriate time based on and analysis of all information related to competitors. He must also monitor recent trends related to new products offered by competitors and other important commercial information on which he bases his future decisions in the company.

Brand building and management:

This marketing department in the company works on building brands to manage the company. The department may choose the brand image and the appropriate way to communicate it to the public. Branding involves creating logos, choosing colors, font preferences, and other branding-related matters.

Market trends analysis:

Different marketing departments in companies may conduct various market researches to determine customer interests. So that department employees collect data and conduct To analyze and prepare various reports that are submitted to management and discussed.

Preparing marketing content:

Marketing content and its preparation are considered one of the main tasks of marketing departments, as this department prepares various meetings to implement planning for marketing content and the method of preparing it. Marketing content is represented by many different marketing strategies and methods, for example: digital marketing, articles, advertisements, publications, promotional events, sponsorships, etc.

Types of digital marketing

The forms of digital marketing vary depending on the means used for promotion, and the most prominent forms are:

  • Social media marketing.
  • Influencer marketing
  • Affiliate marketing or commission.
  • Email marketing.
  • Content marketing.
  • SEO.
  • paid advertising.
  • Signal marketing word of mouth.
  • Event Marketing
  • Video Marketing.

common questions

What are the types of marketing?

Content marketing.

Search engine optimization.

Email marketing.

What are the departments of marketing management?

Director of Marketing.

Electronic marketing officer.

Content writer.

Advertising campaigns officer.

Marketing Representative.

Marketing analyst.

Marketing research officer.

Search Engine Optimization Officer.

Customer response officer.

Planning Officer. And marketing strategies.

Director of Marketing.

What are the best marketing methods?

Email marketing enables you to direct your offers directly to customers. You can send newsletters or personal emails to existing customers and inform them of the latest offers and promotional campaigns that you offer. This gives you greater control over how to deliver your message and increases the chance of attracting customers’ attention.

 What is the main goal of marketing?

  • First: The research process to study the product, the market, and competitors, which is the most important stage before starting to develop strategies or actual marketing.
  • Second: Develop clear and organized strategic plans that must be easy to measure in order to set goals.
  • Third: Knowledge and continuous learning.
  • Fourth: Focus on content and delivering information in an attractive, easy and simple way, which increases the customer’s knowledge about the product further.
  • Fifth: Permanent and continuous analysis of the company and competitors regarding what is happening on the Internet sites and exploiting their weaknesses.


There is no right or wrong way to market the business you do as long as it leads to interaction and communication with the audience you want. Many companies use one, a few, or many types of marketing to promote their message. In the end, you will need an option that best suits buyers, budget, and resources. And your marketing goals.